Women are complex, a rich map of pleasure, so they experience sexuality differently. We created a sex shop brand exclusively for women, with a different space, where consumers can enjoy a new concept of sex shop. XX X = XX woman chromosome + X sexual connotation XX X brand is synonymous with pleasure, elegance and exclusivity in the area of sensuality and eroticism.
The XX X brand launch campaign presents the concept “pleasure explosion“.
The concept came from studies conducted by american researchers who discovered what happens in a woman's head during orgasm. Scientists at Rutgers University in New Jersey used scanners to monitor a woman's brain during orgasm. VisualMD animators have produced a video, using colours that range from red to white, with celebratory images that show that during orgasm almost all the brain gets high activity and up to 30 different parts of the brain are activated.
The concept came from studies conducted by american researchers who discovered what happens in a woman's head during orgasm. Scientists at Rutgers University in New Jersey used scanners to monitor a woman's brain during orgasm. VisualMD animators have produced a video, using colours that range from red to white, with celebratory images that show that during orgasm almost all the brain gets high activity and up to 30 different parts of the brain are activated.
